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Hotline: John Smith's launches marketing campaign.(Brief article)

Campaign

| April 13, 2012 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand National. Created by Aesop, the campaign will include John Smith's first TV ad to air at Aintree. It marks the first time the Heineken-owned brand has run responsible …

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