A WPP group of agencies led by Grey London has scooped the pounds 28 million News International marketing communications account.
Grey, alongside the media agency M/SIX, the direct marketing shop OgilvyOne and the behavioural sciences unit #OgilvyChange, landed the advertising, media and DM business after a closed pitch against other WPP teams of agencies.
The winning agencies will form a bespoke unit for News International called Team News that will handle activity for The Times, The Sunday Times and The Sun.
Other pitching groups were led by CHI & Partners, Ogilvy & Mather and Rainey Kelly Campbell Roalfe/Y&R. CHI, in which WPP …