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The NSPCC has called a review of its pounds 6 million media planning and buying business.
The charity currently works with Omnicom's Rapp on its direct response media planning and buying, while the Publicis shop ZenithOptimedia handles the buying for its above-the-line campaigns.
It is understood that the review is in its early stages and that ZenithOptimedia and Rapp are likely to repitch.
Earlier this year, the NSPCC appointed Inferno to work on a nationwide ad campaign aimed at adults.
Last month, the charity launched a campaign called 'don't wait until you're certain' to encourage people to act if they have concerns about a …