OrnassKubacki talks to Broadband TV News.

(From Broadband TV News)

BROADBAND TV NEWS-April 4, 2012-Ornass-Kubacki talks to Broadband TV News (C)2012 - Broadband TV News - office@broadbandtvnews.com

Martin Ornass-Kubacki is vice president and chief regional officer, Astra Central Eastern Europe. He spoke to Chris Dziadul about the regional hub created by SES in the CEE region.Q: Can you explain the recent changes that have taken place at SES Astra in Central and Eastern Europe?

A: As you might remember, we used to operate in the region via two different entities. One was Astra CEE, initially based in Vienna but then relocated to Warsaw, and the other Astra Poland, which was responsible just for Poland.

Now, we are employing the SES Global brand and in Warsaw come under Astra Central Eastern Europe (CEE), which is also responsible for the Polish market. Astra CEE has become a kind of regional hub in Warsaw, which includes Czech, Bulgarian, Hungarian, Slovak and Polish individuals, responsible for 15 countries.

In the CEE region we also have a second office in Bucharest and a group of people responsible for both sales and market development there.

It's important to note that the brand ASTRA is very strong and will be kept in the region. So, all business related to DTH and all B2C activities will be branded as ASTRA. The SES …