Books: A panoramic vision of the marketplace.(The Wide Lens: A New Strategy for Innovation)(Book review)

The devil may be in the detail, but successful innovators keep their eye on the big picture, too. Charlie Dawson buys in.

The Wide Lens: A new strategy for innovation

Ron Adner

Penguin Portfolio, pounds 14.99

I approached Ron Adner's The Wide Lens nervously. I have never reviewed a book before and one of my worries was about who I was doing this for Most obviously, it's for you, the reader, although I don't know if you're an MT enthusiast, a Ron Adner fan or a casual browser. It's for MT, with a reputation to sustain. It's for Adner himself, who says he spent more than 10 years working on his book. Yikes - you don't lightly criticise a decade of thinking. And it's also, to be frank, for my …