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Books: Why the business of sport makes winners of us all.(The Spirit of the Game: How Sport Made the Modern World)(Book review)

Management Today

| April 01, 2012 | Satterthwaite, Christopher | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The commercialisation of events like the Olympics doesn't mean they have sold their soul. Christopher Satterthwaite enjoys an account of the global rise of games.

The Spirit of the Game: How sport made the modern world

Mihir Bose

Constable & Robinson, pounds 18.99

The subtitle of Mihir Bose's book is 'How sport made the modern world' It's the sort of extravagant claim one might expect a 25 year-old describing the impact of social media to use, rather than one of our most respected sports writers. There are 750 million users of Facebook and growing. Its population is the third biggest in the world after China (1.4 billion) and India (1.2 billion). However, the statistics of sport outscore Facebook by a mile.

Four billion …

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