Buoyed by post-Oscar coverage and a "Dancing With the Stars" reveal, "Good Morning America" shrunk the margin between itself and first place "Today" to the lowest level in five years.
For the week of Feb. 27, "GMA" averaged 5.36 million viewers while NBC's ayem goliath "Today" drew 5.52 million. That represented the smallest margin between the two programs since 2007. In the 25-54 demo, which is most important to the newsies, "GMA" drew 1.8 million while "Today" drew 2.1 million--the lowest between the two in four years.
"Today" has beaten both ABC and CBS' ayem programs for the last 16 years, but the lead has been decreasing of late.
Ratings data was …