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Byline: LARA FARRAR
Van Cleef Plans China Exhibit
It is becoming increasingly common in China for the country's rich to look for safe places to invest their money, because despite the stunning economic prosperity here, people do not necessarily trust that the masses of wealth they have accumulated on the Mainland are secure.
Van Cleef & Arpels is aware of that fact and is trying to capitalize on it.
In May, the French jeweler will open an exhibition at Shanghai's Museum of Contemporary Art called "Timeless Beauty." It will showcase 370 pieces of jewelry, watches and accessories to, in part, educate Chinese consumers about …