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'Voice' retunes Monday.(rescheduling of the television program 'The Voice')

Daily Variety

| March 08, 2012 | Wallenstein, Andrew; Kissell, Rick | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

[ILLUSTRATION OMITTED]

NBC's decision to shift "The Voice" to Monday for its second season has reshaped the competitive landscape on the night in a way that raises questions for this season and beyond.

After a strong start in the 2011-12 midseason, the singing contest continues to be a godsend for the struggling Peacock, averaging a 6.3 rating/16 share in adults 18-49 over its first four weeks, according to Nielsen, on the heels of a post-Super Bowl preview. "The Voice" has even been out delivering primetime's reigning champ, "American Idol," in the demo.

While another addition to Monday, Broadway-themed drama "Smash," isn't seeing similar success at 10 p.m., "The Voice's" two-hour episodes are doing well enough to vault NBC from the deep fourth-place standing it inhabited the first half of the season to a comfortable first on the night.

"'The Voice' is something NBC desperately needed to work," …

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