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Agencies line up for pounds 5m Claims Direct.(Brief article)

Campaign

| March 23, 2012 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Claims Direct, the personal injury compensation business, is reviewing its pounds 5 million advertising account.

The company, once famous for its 'no win, no fee' strap-line, currently looks after its creative in-house.

Claims Direct has approached agencies ahead of a pitch in which it expects four shops to compete for the account.

In 2009, Claims Direct rebranded with a new logo and advertising, as well as a fresh strapline: 'Claims Direct and to the point.'

All Response Media handles the media planning and buying for Claims …

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