Starry stretch: celeb-backed scripted content raises the bar for original Web programming.

A fresh wave of programming from well-known Hollywood auspices has joined the rising tide of digital original programming.

Yahoo has inked a deal to distribute the scripted comedy series "Burning Love," from Paramount's Insurge Pictures and Ben Stiller's Red Hour Digital. In a separate pact, Fox Digital Entertainment has licensed to both Netflix and Crackle the scripted comedy series "The Ropes," from Vin Diesel shingle One Race Films.

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Projects represent a sign that talent is taking seriously the opportunity to produce original programming for digital platforms, which have seen an influx of investment in recent months across other …