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Sunway Lagoon to maintain its leadership position amid record-breaking entry of new players
Innovative marketing strategies beckon for Malaysian theme park operators with stiff competition piling up amid a record breaking eight theme parks due to come on stream over the next two or three years.
Among the big entries include the RM720 million Legoland Malaysia in Nusajaya, Johor (scheduled for opening in September 2012), Little Big Club @ Puteri Harbour (October 2012), Hello Kitty Town @ Puteri Harbour (October 2012), KidZania Kuala Lumpur (March 2012), the Ocean Quest and Water World at Desaru Coast in Johor (2014), and the Upin & Ipin Theme Park (in Perak).
'The new players are a committed lot ... they'll go on the offensive to fight for market share, hence cannot be taken lightly,' Aaron Soo, Chief Executive Officer of Sunway Lagoon Sdn Bhd, Malaysia's top theme park operator, …