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(From Newcastle Evening Chronicle)
FOR Louis Chevrolet, the Swiss-born co-founder of the famous automobile marque which bears his name, his motto was simple: "Never Give Up".
And that same philosophy has been the cornerstone of the company's way of thinking throughout it 100-year history.
With the reintroduction of the brand in Europe in 2005, Chevrolet took the decision to showcase their products on the racetrack by entering the world of touring car racing, first with the Lacetti then with the new Cruze saloon.
Back-to-back World Touring Car Championship titles in 2010 and 2011 for Frenchman Yvan Muller helped make the racing Cruze a firm …