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Carriage deal for Bounce TV.(partnership with WWOR-TV New York)(Brief article)

Daily Variety

| February 28, 2012 | Littleton, Cynthia | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

Startup digital multicast channel Bounce TV is getting a big distribution boost through a carriage agreement with Fox-owned WWOR-TV New York.

The African American-targeted channel bowed Monday as a multicast channel on WWOR. Bounce TV said it is due to launch soon on Fox's KCOP Los Angeles and possibly other stations, but a Fox TV Stations rep would not confirm any deals beyond Gotham.

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Carriage in the nation's largest TV market will help Bounce TV pull in higher advertising rates and help it lure nationally oriented blurbs. Channel, which bowed in September, is now cleared on …

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