The Marketing Society Forum: Should brands build marketing functions to focus on Facebook?

Facebook has called on brands to reorganise their marketing around social media.

NO - Mobbie Nazir Head of digital strategy, JWT

There is no 'one size fits all' model. Brands need to cut through the hype to define the value that Facebook can realistically provide.

A year ago analysts were touting f-commerce as having the potential to threaten Amazon as an ecommerce platform. This vision has yet to be realised.

Marketing departments need to understand where and how their consumers spend time online, and devise strategies to connect and engage across multiple platforms as appropriate. Social media has had a big impact and continues to evolve. …