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Turning business into pleasure: as enterprises turn to gamification, measurable action, reputation, and incentives are all part of the equation.(Insight)
By 2013, it's estimated that more than half of all enterprises will include gamification as part of their social business initiatives, according to a report by Constellation Research, a specialty research and advisory firm, which surveyed 55 early adopters of the strategy.
Gamification, the use of game design techniques and mechanics to engage audiences and make mundane tasks (such as completing surveys, filling out forms, filing taxes, or reading content on Web sites) more engaging, has strong potential in the business world, according to the report, titled "Demystifying Enterprise Gamification for Business."
The report outlines six key elements that drive …
