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AS PART OF CSO Insights' annual Sales Performance Optimization (SPO) study, we ask firms if they have implemented a core CRM application. Over the 18 years that we have been conducting the study, we have seen the number of companies answering "yes" to that question rise. Our 2012 study revealed that 81.5 percent of the sales organizations surveyed have a CRM application in place.
So are the CRM wars over? Are the remaining 18.5 percent of diehards that have yet to jump on the CRM bandwagon all that is left for Salesforce.com, SAP, Microsoft, Oracle, and 35 other core CRM solution providers the study identified to fight over? Maybe, maybe not.
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