NET#WORK BBDO. Pezisa's mission.

Byline: David Furlonger

NET#WORK BBDO Pezisa's mission Boniswa Pezisa says she will take a thorough, critical look at the operations of advertising agency Net#work BBDO before deciding on possible changes.

The new group MD has taken over the responsibilities of former agency MD Abdulla Miya, who left at the end of 2011 to set up his own consultancy.

Pezisa, who has worked at Net#work for 16 years, will also steer the sub-Saharan activities of international parent BBDO, which recently opened regional hubs in Nigeria and Kenya. Other responsibilities include overseeing the Johannesburg operation of BBDO's digital and direct-marketing agency, Proximity …