Jam lands Wickes social media brief.(Brief article)

Wickes, the home-improvement retailer, has appointed the Engine-owned Jam to handle its social media account.

The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media.

Last year, the brand shifted its focus from in-store activity to promote its catalogues and online services.

The appointment strengthens Engine's relationship with Wickes. The retailer appointed Partners Andrews Aldridge to its direct marketing business in February …