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Wickes, the home-improvement retailer, has appointed the Engine-owned Jam to handle its social media account.
The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media.
Last year, the brand shifted its focus from in-store activity to promote its catalogues and online services.
The appointment strengthens Engine's relationship with Wickes. The retailer appointed Partners Andrews Aldridge to its direct marketing business in February …