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Sandra Bullock calls time on Blind Side watch ad.

Europe Intelligence Wire

| March 05, 2012 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Guardian Unlimited)

The actor Sandra Bullock is suing the maker of a watch advertised as the one worn by her in the Oscar-winning film The Blind Side .

Bullock says ToyWatch USA has been promoting the diamond-encrusted white band watch as identical to the one her character Leigh Anne Tuohy sported in the 2009 drama about a Tennessee family who adopt a black teenager who becomes an American football star. She alleges her publicity rights have been infringed and is asking a California judge for an injunction and financial damages.

Bullock's suit highlights concerns that her name and image may become over-saturated unless she takes a stand against …

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