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Youth-oriented but A1 for grown up to drive.

Europe Intelligence Wire

| February 29, 2012 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Aberdeen Press & Journal)

Byline: colene.mckessick

'Youth is wasted on the young', or so wrote George Bernard Shaw. It's easy to agree but listen to the noises coming out of most car manufacturers and it is young people who are driving their business. Today's youth are increasingly savvy, endlessly connected to each other and the world around them as well as very demanding.

It's hard to disagree when you look at a car like Audi's A1. It is a genuinely small car and can fit into all those urban parking spaces (if such things still existed) yet it feels properly grown up to drive and comes with pretty much all the kind of kit you'd expect to find on something much higher up the Audi range. Now they've gone and turned it into a …

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