Memo Pad.

MEMO PAD

GURLEY BROWN'S BIG GIFT: Helen Gurley Brown will donate $30 million to the Columbia Graduate School of Journalism and Stanford's School of Engineering to create an Institute for Media Innovation. The joint program will be named after Brown and her late husband, David Brown, who was a movie producer and attended both Columbia's journalism school and Stanford.

Out of the $30 million, $18 million will go to Columbia and $12 million will be sent to Stanford. Columbia will use that extra $6 million to construct a state-of-the-art newsroom in the existing footprint of the journalism school's building. Nicholas Lemann , the dean of the Columbia School of Journalism, said it's the largest donation in the history of the graduate school.

Lemann said the leaders of the institute will "dispense a pool of money to young people working in partnership some produced and found by us, some produced and found by Stanford engineering on specific projects that involve marrying …