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(From Guardian Unlimited)
One of the irritating things about buying cinema tickets online rather than at the box office is the hefty booking fee the chains slap on for the privilege.
But could that be about to change? In the case of the Cineworld group, analysts at Peel Hunt believe it could. They point out that the group has stopped this practice in Scotland, and could be planning to extend this across the rest of the country. Not only will this benefit consumers, Peel Hunt also believes such a move would give Cineworld some valuable insights into its customers:
Like other cinema operators, Cineworld knows relatively little about the vast majority of its …