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Byline: JENNIFER WEIL
YSL's Latest Color Punch
Yves Saint Laurent's new lip color is a bit of a mouthful Rouge Pur Couture Vernis A LA[umlaut]vres and it should be: It's a hybrid of lipstick, gloss and stain.
The company is banking on it to move the brand up in the gloss rankings, and cites promising initial results.
At Selfridges, 1,110 units have been sold since it arrived in store on Dec. 8, and sephora.com in the U.S. has sold out three shades since it hit the Web the week of Jan. 17, according to a spokeswoman at L'OrA[c]al's YSL Perfumes and Beauty.
Although company executives would not discuss sales …