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Shoppers To Roll Out Essence.
Byline: by Faye Brookman
Shoppers to Roll Out Essence
The Canadian retailer Shoppers Drug Mart sports some of the most admired beauty departments in drugstore retailing. When the chain adds a new brand, the industry takes notice.
In March, following a successful 18-store test, Shoppers Drug Mart will roll out Essence Cosmetics to 900 stores across Shoppers and its nameplate in Quebec, Pharmaprix. The 160-stockkeeping-unit collection of eye, lip, nail and face products will be sold exclusively in Canada at those two chains.
"We are always traveling the world and take inspiration from Europe. We were attracted to the assortment of Essence and the …
