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Durex - How in-sync are you?
Durex, the condom brand acquired by the FMCG giant Reckitt Benckiser in 2010, is launching a social media and TV campaign to promote its latest product innovation, Performax Intense. The campaign, created by Euro RSCG London, will launch on YouTube on 1 February before airing on ITV and Channel 4 at the end of the month. The activity will be supported by a Facebook game called 'How in-sync are you?'. The TV spot shows …
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