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Triumph International seeks agency for global relaunch.

Campaign

| January 27, 2012 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Triumph International, the lingerie company, is looking for an advertising agency to relaunch the brand globally and work on the launch of a new product.

The brand, which has its headquarters in Switzerland, is holding meetings with agencies and inviting them to pitch for the business, which initially involves the creation of a global campaign.

Triumph is hoping to raise its profile as it aims to take market share from lingerie rivals such as Wonderbra and Playtex.

The brand, whose UK above-the-line spend is negligible, has previously used agencies on an ad hoc basis. However, it appointed Wunderman to handle its pan- European digital account in May last …

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