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Triumph International, the lingerie company, is looking for an advertising agency to relaunch the brand globally and work on the launch of a new product.
The brand, which has its headquarters in Switzerland, is holding meetings with agencies and inviting them to pitch for the business, which initially involves the creation of a global campaign.
Triumph is hoping to raise its profile as it aims to take market share from lingerie rivals such as Wonderbra and Playtex.
The brand, whose UK above-the-line spend is negligible, has previously used agencies on an ad hoc basis. However, it appointed Wunderman to handle its pan- European digital account in May last …