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'Timeshifted TV makes up 9.4% of UK TV viewing study'.
(From DMEurope)
DMEUROPE-(C)2012 DMeurope.com (http://www.dmeurope.com & DME Ltd. All rights reserved.
UK linear TV viewing figures in 2011 equalled the record high set in 2010 with the average viewer watching 4 hours 2 minutes or linear TV a day (28 hours and 14 minutes a week), according to data released by the Broadcasters' Audience Research Board (BARB) and Thinnkbox. This derlines viewers' preference for watching TV as it is broadcast and on a TV set whenever possible. New ways to watch TV via other screens such as laptops, tablets and smartphones are growing, but are not included in BARB's figures and are not impacting on linear viewing. Commercial TV …
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