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Netflix feeds stream machine: net video provider touts new content as Starz deal nears end.(NEWS & ANALYSIS)(Starz Entertainment Group L.L.C.)
Netflix subscribers streamed more than
2 billion hours of TV shows and movies in the fourth quarter of 2011--a record, according to the company.
Now, the company is scrambling to expand its content lineup to ensure customers keep streaming even more video, especially after a marketing gaffe last year that left many subs hopping mad.
Netflix is eager to ramp up new streaming content as its deal with Starz Entertainment comes to an end next month. That pact is set to expire Feb. 28--and when it does, dozens of titles from The Walt Disney Co. and others will vanish.
Even though pay TV operators claim Netflix isn't spurring widespread "cord-cutting," …
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