FOR ESPN, 'TIS THE SEASON FOR COLLEGE BOWL game watching. ESPN's networks will air 33 of the 35 football bowls (CBS has the Sun Bowl, Fox the Cotton), capped off by the five Bowl Championship Series contests.
This year is the second of ESPN's four-year, $500 million BCS contract that reacquired the telecasts after a stint on Fox. Coupled with Monday Night Football, bowls have historically made December ESPN's top-rated month.
"'Bowl Week' has morphed into 'Bowl Season,'" ESPN senior vice president of college sports programming Burke Magnus said. "Generally, this is our high-rated time of year."
New Year's Day 2011 was ESPN's most-watched day ever, including …