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HILTON AND STARWOOD are making their moves on Sharjah, suggesting they have reached their ceiling in hotel-saturated Dubai.
Both groups manage a wealth of brands in the neighbouring city, and have decided to expand into the less developed, more conservative emirate up the highway.
Hilton Hotels & Resorts aims to open its 259-room property, converted from The Millennium Hotel (pictured), in the last quarter of this year.
The business-come-leisure property, located on the Corniche Road, will contain five boardrooms, one 400-person ballroom and business centre as well as four F&B outlets, health club and two pools.
Rudi Jagersbacher, …