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HOTEL CHECK--DUBAI, UAE
WHERE IS IT? As the name suggests, this hotel is located in the middle of Media City and has fast become the local hang out for trendy media types.
WHAT'S IT LIKE? In a word, different. This four-star hotel is one of only a few on the market currently striving to create a novel experience and is very much geared towards a younger clientele. For those accustomed to staying in more traditional hotels, there is a lot for the eye to take in here.
From the neon colours and lights of the lobby, the loud music being played during check in, to the language used on promotional material such as 'hip, funky, …