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Byredo's Growth Spiral.(Ben Gorham)(Interview)
Byline: JENNIFER WEIL
Byredo's Growth Spiral
PARIS
Byredo continues to grow at a rapid clip.
The independent fragrance house started by Ben Gorham about five years ago recently debuted a 220-square-foot shop-in-shop in Le Bon MarchA[c] department store here. The streamlined location's decor echoes the colors and textures of Byredo's freestanding boutique in Stockholm.
Fragrancewise, the brand just introduced Seven Veils, a spicy vanilla concoction. As part of the launch, Byredo began selling a limited edition line of silk scarves that were tumbled in fragrance. (Fittingly, seven models were created, and each has a print run of 25.) …
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