Coppola Directs Marni For H&M.(Sofia Coppola with H&M Hennes & Mauritz AB)

Byline: JOELLE DIDERICH

Coppola Directs Marni for H&M

PARIS

Sofia Coppola is going mass market: Hennes & Mauritz SA has tapped the award-winning director and style muse to direct the advertising film and campaign for its upcoming collection with Marni.

Coppola shot the ad, which will run in cinemas and on television worldwide, as well as online, in Marrakech last October. She is also the director and creator of a print campaign capturing the essence of the film.

The collection of women's and men's clothing and accessories, designed by Marni founder and creative director Consuelo Castiglioni, is to go on sale March 8 in about 260 …