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History launches shopping app on FiOS TV.(BEST OF MULTICHANNEL.COM)(Brief article)
NEW YORK -- History has teamed with Delivery Agent on a TV-commerce app that has launched on Verizon Communications' FiOS TV.
Termed "the first contextual commerce application accessible to network programming viewers," the History Shop app lets FiOS TV viewers use their remote to buy merchandise related to and seen on series such as Pawn Stars, American Pickers and Ice Road Truckers.
In a release, History said the app was built by Delivery Agent and tested in Verizon's labs and in-home trials. It taps into Delivery Agent's proprietary database of products mapped to television content to present the right products at the right time.
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