African-Americans have got game.(PICTURE THIS)

SO MUCH MEDIA ATTENTION RIGHTLY HAS BEEN FOCUSED on the growth and influence of the Hispanic marketplace, given the results of the 2010 U.S. Census.

But that's no reason for cable programmers, marketers and advertisers to sleep on the still-emerging African-American community.

While its population growth hasn't been as explosive as that of the Hispanic community, cable programmers and advertisers shouldn't ignore some 43 million African-Americans who, as a group, watch more than 40% more television than anyone else in America and are projected to have a collective buying power of $1.1 trillion by 2015, according to the Cabletelevision Advertising Bureau's new website …