Byline: LISA LOCKWOOD
Tommy Bahama Looks to Grow Women's
Tommy Bahama is placing more emphasis on its feminine side.
The $450 million brand, which currently does 70 percent of its volume in men's wear, and 30 percent in women's wear, aims to grow the women's segment to 50 percent of the business over the next five years in its own stores and e-commerce, according to Terry Pillow, chief executive officer of the Tommy Bahama Group, a division of Oxford Industries, Inc.
"Women's is growing at a much faster rate than men's. However, Tommy's men's business has been growing over the last two years at a very healthy high-single-digit level," he added. …