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The Week: Advertising news - Groupon unveils first TV spot.(Brief article)

Campaign

| November 04, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Groupon, the online group buying service, has ramped up its marketing efforts ahead of an initial public offering by launching its first UK TV ad campaign. The new spot features a Groupon customer shooting a video diary and explaining how her week has been filled with activities in her local area, bought using the service. Activities …

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