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The Week: Branding news - Wilkinson in Movember link.(Wilkinson Sword)(Brief article)

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| October 28, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Wilkinson Sword, the shaving brand, has renewed its partnership with the charity Movember, aiming to increase sales and raise money for the Prostate Cancer Charity.

The brand will launch a Movember campaign including promotional activity that will involve an experiential campaign running from …

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