AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
The Week: GM kicks off global advertising review for Chevrolet.
General Motors has launched a review of its global advertising arrangements for its Chevrolet brand.
Reports suggest that GM has approached holding companies - thought to be Omnicom, Publicis Groupe, Interpublic and Cheil Worldwide - for creative ideas for the marque.
Goodby, Silverstein & Partners continues to handle the US advertising account, while Interpublic Group's McCann Erickson oversees a chunk of the business in non-US markets.
Last year, Chevrolet appointed WPP's G2 to handle pan-European ad activity for its cars.
News of Chevrolet's …
-
- World: York, Philadelphia - Texas Instruments calls review.(Interpublic...
-
Magazine article from: Campaign
November 5, 2004
700+ words
-
- Media: All About ... Interpublic Group's media woes.
-
Magazine article from: Campaign
November 19, 2004
700+ words
-
- IPG AWARDED JET AIRWAYS, JETLITE BUSINESS (will handle the Rs80-crore and...
-
Magazine article from: India Business Insight
June 25, 2008
700+ words
-
- A year of Americanisation.(acquisitions of global advertising agencies by US...
-
Magazine article from: Campaign
February 25, 2000
700+ words
-
- Global Advertising: Rise of the micro networks.
-
Magazine article from: Campaign
May 28, 2004
700+ words
