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General Motors has launched a review of its global advertising arrangements for its Chevrolet brand.
Reports suggest that GM has approached holding companies - thought to be Omnicom, Publicis Groupe, Interpublic and Cheil Worldwide - for creative ideas for the marque.
Goodby, Silverstein & Partners continues to handle the US advertising account, while Interpublic Group's McCann Erickson oversees a chunk of the business in non-US markets.
Last year, Chevrolet appointed WPP's G2 to handle pan-European ad activity for its cars.
News of Chevrolet's …