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BAA seeks CRM agency to handle loyalty programme.(Brief article)
BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme. The airport operator issued a tender earlier this week, with agencies having until the beginning of next month to register their interest in pitching for the account.
An agency is expected to be appointed to the business by the end of the year, with the successful shop holding a contract for an initial three-year period, with an option to extend it for a further 12 months.
The agency will be responsible for developing the WorldPoints scheme, which rewards consumers for shopping at BAA's UK airports.
Rewards include airport shopping vouchers, car-park discounts, Airmiles, …
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