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Ugg to review media in European markets.(Brief article)
Ugg Australia, the shoe brand, is holding a review of its media planning and buying.
The review covers the UK, France, Belgium and the Netherlands, and it is understood that the ad budget across all four countries amounts to around pounds 6 million.
Ugg's UK incumbent is Cream Media, which looks after luxury fashion brands including Kurt Geiger and Karen Millen. It is understood that the agency is not repitching for the business.
The review comes as the brand looks to find a media network to handle its media business in its most active European markets.
Ugg, which is owned by Decker, hopes to raise awareness of …
