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The Co-operative Group plans to launch a grocery home-shopping business next year in an effort to increase its 'share of wallet'.
The 3000-store convenience retailer is 'investigating opportunities' to create an online transactional business, which will be ready to go live by 2012, according to Helen Bridgett, head of strategy, insight and planning at The Co-operative.
'We can be a bit different from other retailers' online offer. We are a small-store proposition and customers buy certain products from us more,' she told Marketing at the IGD (Institute of Grocery Distribution) online retailing conference last week.
Bridgett, who spent seven years at …