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Pretty Polly - Pow.(Beattie McGuinness Bungay )(Brief article)
Pretty Polly's new ad campaign by Beattie McGuinness Bungay stars the pop star Jessie J.
The work, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, marks a return to outdoor advertising for the brand. The brief was to show what it felt like to wear tights in the House of Holland for Pretty Polly collection. All posters feature a call to action to 'shop online at Facebook.com/prettypolly', where consumers will be able to buy tights direct from Pretty Polly for the first time. Ads will run for six months in the fashion …
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