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Marketing Mole: We'll Call You - BT.(Brief article)

Marketing

| October 19, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Mole was intrigued by news of BT's 'porn filter' for broadband customers, because we want to be certain our computer is clear of such smut, we hasten to add.

BT: Hello, BT Sales, how can I help?

Mktg: Hi, I'm a customer and I read in the news yesterday about this porn filter that BT is doing on broadband and I want to find out how it works.

BT: Bear with me one second. (Reads) Using our parent control software, parents like yourself can choose what children can see depending on their age and maturity. The set-up process is automatic with software on BT Home Hub.

Mktg: I have a teenage son, who I don't want looking at porn on the internet, but my …

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