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Vodafone puts loyalty to fore.
Vodafone is backing the launch of its rewards scheme with a pounds 3m campaign, as it takes on O2 and Orange in the customer loyalty arena.
The 'Freebee Rewardz' programme offers pay-as-you-go customers access to a range of deals and discounts when they top up. It gives them the option to redeem the loyalty points or 'grow' them to get a bigger reward.
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