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India - MobiQuest registers 5 mln consumers for M'Loyal platform.

Telecompaper Africa/Asia

| October 14, 2011 | COPYRIGHT 2008 Financial Times Ltd. (Hide copyright information)Copyright

Enterprise mobility services company MobiQuest's mobile loyalty product, M'Loyal, has engaged more than 5 million retail consumers across India with their favourite brands. Leading brands like Gini n Jony, VLCC, Forever New and Mochi have adopted digital and social media to engage …

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