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Selfridges & Co.(Company overview)

Marketing

| October 12, 2011 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The world-famous department store has stayed true to its creative retail philosophy for 102 years.

Selling a staggering range of goods from furniture to food, Selfridges attracts visitors to its 540,000ft2 Oxford Street store with not only its products, but also creative exhibitions and events.

Founder Harry Gordon Selfridge began his career working in Chicago's leading department store, Field and Leiter, which later became Marshall Field. He introduced ideas such as lighting window displays at night, and helped it become the biggest store in the world at the time.

He left in 1903 and bought a rival retailer. A few months later, he abruptly decided to sell up. He had bigger ambitions: 'London is the greatest and richest city in the world …

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