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Whatever sticks: high-concept hooks aim to pierce premiere overload for auds.(V PLUS: FALL TV PREVIEW)

Daily Variety

| September 12, 2011 | Abele, Robert | COPYRIGHT 2009 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

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Got your attention? The networks certainly hope so when it comes to the hooks behind their fall shows. High concepts and gimmicks are a tried-and-true method for drawing eyeballs to new series, but are they getting in the way of what keeps viewers coming back: story and characters?

Channing Dungey, senior VP of drama at ABC, says a crowded landscape for new shows is what's driving the search these days for great hooks.

"I was reading somewhere there are something like 46 new shows premiering in the first three weeks of the fall season, and that's outrageous in terms of getting …

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