AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

Hold ye front page - The Sun runs a website 'school'.

Europe Intelligence Wire

| September 30, 2011 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Guardian Unlimited)

One of the defining philosophical differences in the 1960s between Hugh Cudlipp and Rupert Murdoch centred on the role of popular newspapers.

Cudlipp believed that a national paper, such as his beloved Daily Mirror, should act - at least in part - as an educational tool. Hence the introduction of a page called Mirrorscope and the use of so-called "shock issues."

Murdoch, having acquired The Sun in 1969, despised what he saw as an 'litist and condescending agenda. A paper should inform and entertain, not play schoolmaster.

As we all know, Murdoch's Sun went on to sales success at the expense of the Mirror. Cudlipp retired …

Related articles from newspapers, magazines, journals, and more
Follow the leader.(COMPETITION)
Magazine article from: The Spectator Vickery, Lucy April 19, 2008 700+ words
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily