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(From Guardian Unlimited)
One of the defining philosophical differences in the 1960s between Hugh Cudlipp and Rupert Murdoch centred on the role of popular newspapers.
Cudlipp believed that a national paper, such as his beloved Daily Mirror, should act - at least in part - as an educational tool. Hence the introduction of a page called Mirrorscope and the use of so-called "shock issues."
Murdoch, having acquired The Sun in 1969, despised what he saw as an 'litist and condescending agenda. A paper should inform and entertain, not play schoolmaster.
As we all know, Murdoch's Sun went on to sales success at the expense of the Mirror. Cudlipp retired …